Excerpts

Is There a Business Opportunity here?

Where, precisely, can you find a business opportunity? … After all, there are millions of businesses and hundreds of millions of products and services already out there.  How can there possibly be any new business opportunities left? Well, opportunities aplenty are out there.  There is an unending supply of unfound opportunities, …  You just have to know how to look for them, not where to look for them….   read more

Sell Wants not Needs

There are some basic differences between wants and needs. Wants are emotional in nature, while needs are physical. It may seem counterintuitive, but most people are willing to pay a much higher price to satisfy their “wants,” than they will to satisfy their “needs…. 
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Know What You are NOT Good At

The only one who can evaluate your performance is you.  There are areas of the business where you don’t perform well. When you evaluate yourself, above all else you need to know… read more

Table of Contents 101 Principles for busininess...  read more  Chapter 1 - Principles for Business and Life 8 Principles including: Know What You are NOT Good At   read more Chapter 2 - Finding Business Opportunities 3 Principles including: Is There a Business Opportunity here?   read more Chapter 3 - The Business Plan 10 Principles Chapter 4 - How Entrepreneurs View Financial Statements 15 Principles including: You Are Broke If You Can’t Make Payroll On Friday

Chapter 5 - Buying a Business 5 Principles Chapter 6 - Legal and Ethical Issues 8 Principles including:Let The Other Guy Write the Agreement Chapter 7 - Starting a Business 8 Principles Chapter 8 - Growing a Business 21 Principles Chapter 9 - Marketing & Promotion 21 Principles including: Sell Wants not Needs  read more Chapter 10 - Exit Strategy 2 Principles